Outdoor advertising is a type of marketing that involves displaying promotional messages in locations outside a company’s premises. This can include on buildings, in public spaces and on vehicles that are driven around town or country. This form of marketing is often referred to as out-of-home (OOH) advertising and can be very effective in creating brand awareness and increasing customer traffic.
There are a wide variety of companies that specialize in outdoor advertising, from global multinationals to small local businesses. Some of these firms focus on traditional media, such as billboards and bus shelter ads, while others have more experience in digital out-of-home (DOOH) advertising or experiential marketing. Choosing the right outdoor advertising firm for your business will depend on your budget, the type of campaign you want to run, and where your target audience spends their time.
Some of the most popular outdoor advertising formats are static billboards that feature a large, eye-catching graphic and message. These are typically found along highways and in urban centers, where they can reach a large and diverse audience. Other common forms of outdoor advertising include posters, mall displays and transit or airport advertisements. Digital billboards are also becoming increasingly popular, as they can be changed quickly to reflect current events or promotions.
Depending on the type of campaign, some outdoor advertising companies uk might also offer other types of media, such as radio or a music app. For example, the British company Global offers a free app that lets users browse its selection of radio stations and listen to songs. The company also has a mobile billboard that can display ads when it is parked in high-traffic areas.
The world’s largest outdoor advertising company is the French holding JCDecaux SE, which had annual revenues of almost 3.5 billion U.S. dollars in 2022. Clear Channel Outdoor Holdings, Inc. and Lamar Advertising Company followed closely, with revenues of roughly two billion each.
New York City has one of the most unique and varied outdoor advertising markets in the world, with 3.2 million foreign residents and more than 800 languages spoken in the city. Companies that advertise on the city’s public spaces benefit from its diversity, as well as the countless tourists who visit every year.
An alternative to traditional outdoor advertising is guerrilla marketing, which uses creative and sometimes controversial tactics to promote a product or service. This can include things like renting a billboard near an event to attract the attention of attendees or setting up a booth at a busy intersection to hand out free samples of a food product. Guerrilla marketing is often used in conjunction with larger events, such as sporting tournaments or concerts, and can help generate a great deal of publicity for a relatively low cost. This type of marketing can be particularly effective when it is paired with sponsorships that are a good match for the brand.